We built this agency to assist small businesses with modest budgets get a bigger slice of the pie.

We offer solutions that don't just begin with a G or T or F.

We create familiarity for your business with total strangers.

If your business ranks low in familiarity, then you can only start where you are. We will drive hundreds of new visitors to your website which positions you to convert them into new revenue customers. We raise awareness, which builds trust and puts your business on prospect’s short-lists.

Experience counts.

We are experienced marketers that have worked on thousands of campaigns in our careers for big companies. Therefore, we like smaller, emerging businesses as they benefit most from our advice and are hungry for shrewd marketing counsel. You hire trained professionals to save you time, avoid costly errors and give you an edge. We do not push product, that is what amateurs do to make quota and satisfy stockholder demands. We are tactic, media, and solution agnostic. We focus on the parts that make your business run like revenue, transactions, leads, registrations, and conversions.

Trial and Soak.

Successful marketing clients are open to a Trial and Soak mentality. This starts with experimental probing and then adapting along the way. It is a mindset they must be open to. And when they land on it, they soak the market to the audiences they think has the lowest hanging fruit. They want to own it. Trial does not mean trying things once or twice and then moving on. That is what your competition does, you don’t. Trial means you are committed to the overall strategy, and you are open to refinements based what the campaign data is telling you.

Message repetition is a core tactic we employ to grow trust because repetition is a key adult learning principal. It is your company’s antidote to shortening attention spans. See our services tab at the top of this page.

“My experience with Align2Compete, has been wonderful!! Dave Hiebeler and I clicked from the first meeting! He has been professional, trustworthy and caring about my needs and my business!! I recommend Dave and Align2Compete to anyone who has the good fortune to consider hiring them for their marketing!!” 

Gary A. Mattson
Reverse Mortgage Specialist
Mutual of Omaha

“Dave and the team at Align2Compete have done a great job of helping identify and get our message out to a wide audience. I’d highly recommend working with them!”

 

Joel Lahey
Marketing Manager
Landmark Lincoln

ENGAGE

Prospects come in all shapes and sizes. We threw out the cookie-cutter. Every campaign is unique and stands on its own.

CONVERT

A prospect is on your site, now the work begins. All cylinders need to be firing to engage with your place of business. 

RETAIN & REFER

Keep the customers you have and create a buzz to create new ones.. We are now in a Reputation Economy. Your campaign gained their attention now you have to execute on your brand’s promise and drive more like them. 

We can help you when:

  • You value not only reaching a willing audience that is ready to turn into customers but you also value experienced insights of how prospects are engaging with your business.
  • You value sound advice on alternatives to adjust your approach and message to align to what we learn from deciphering fresh audience response data from your initial campaigns.
  • You value confident Sales and Marketing counsel, with alternative approaches and novel insights to old challenges of reaching audiences.

Competitive Insights:

Dave and Mike guests on the Action’s Antidotes Podcast

Dave and Mike guests on the Action’s Antidotes Podcast

Dave and Mike were guests on the Action's Antidotes podcast this week. Click here to listen to the podcast From the show notes: Every business, every owner, every employee has lots of great ideas. Now the crucial part is how one should nitpick and prioritize their...

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Match sales funnel stage for messages that stick

Match sales funnel stage for messages that stick

Image: 2022 VismeConsumer emotions influence how marketing messages are processed based on where they are in their buying journey. As a business it is important to align your message in tone and feel, to meet prospects where they are in their buying funnel stage. Too...

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The 3 Characteristics That Winning Marketing Campaigns Have

The 3 Characteristics That Winning Marketing Campaigns Have

​It has been our experience that the most successful ad campaigns have the following three characteristics in their makeup. Failure to execute on any of the three and there is a high likelihood that it will be regarded as a failure, a waste of time and money.  1)...

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Everyone Says That

Everyone Says That

You might want to audit with a fresh eye the claims or statements your business makes about your team’s capabilities on either your Website, marketing or in conversation. Is there anything said that comes across as things everyone else is saying? Some business claims...

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The Pandemic Sales Funnel

The Pandemic Sales Funnel

I have written in the past about how sales funnels or customer buying journeys work and the best practices to nurture them. But after COVID descended upon us we can throw out most of these sales funnel marketing behavior assumptions, or can we? It is a dark time,...

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The dreaded start-over: Where your CRM can fail you

The dreaded start-over: Where your CRM can fail you

The dreaded start-over: Where your CRM can fail you. Posted by Dave Hiebeler on July 20, 2020 7:33am I am going to bet this could have happened to you at some point. Imagine buying something important and you talk on the phone with a person at the store-level or a...

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What specifically is your unique brand promise?

What specifically is your unique brand promise?

What specifically is your unique brand promise? Posted by Dave Hiebeler on June 29, 2020 8:00AMWhat is it that your business does well, that your customers want, that your competitors have trouble providing? Putting in the time to answer this question is worth its...

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The top 10 reasons why some email campaigns fail

The top 10 reasons why some email campaigns fail

The top 10 reasons why some email campaigns fail: Posted by Dave Hiebeler on June 8, 2020 8:00AMCold outreach email campaigns and emails to your own CRM customer list continue to be a top performer of all digital strategy solutions when it comes to cost per customer...

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About Us:

Experience is not getting what you wanted. You hire experienced people to avoid making mistakes, period. Every business, every owner, every employee has lots of great ideas. Picking and prioritizing which ideas are acted upon is critical. An experienced outside view offers a new perspective that may add or subtract, reorder without allegiance to the people or processes. Time, money and effort are the fuel of growth or loss. We drive success through planning and measurement. Optimize spend, focus efforts, report progress, every day.

Mike Higgins

Co-Founder, Digital Analyst. For the past 25 years I have worked in all things digital sales and marketing. As a principal in Align2Compete, my focus is to assist our customers in developing a deep understanding of the consumer segments that comprise their core audience, and then develop tactics to speak to that audience in the appropriate tone and language.

I also founded Brushfire Sales, which assisted companies in optimizing outbound sales channel efficiencies. Brushfire helped digital ad agencies with novel tactics and strategies to support their end customers. As EVP/COO of Media News Group Interactive, I oversaw tech strategy, product, training, strategic partnerships, and revenue for the 2nd largest newspaper publisher in the U.S.  As a digital pioneer, I was on the ground floor at MapQuest and Weather Labs, a start-up that was acquired by the Weather Channel.

Mobile: 303.332.3370 • Email: Email Me

Dave Hiebeler

Co-Founder, Digital Analyst. I focus on using my consumer market instincts and insights to crawl into the heads of what motivates your best prospects. I directly oversee campaign creative direction, results analytics and business operations. I have over 30 years’ experience in marketing and sales with large scale media channels. I recently completed extended tours at Cars.com and Trulia, a Zillow Company. I have a passion for competitive golf, and I have a degree in Economics from The University of Minnesota – Twin Cities.

My business philosophy is that you must provide value well past the price you charge, do what you say you are going to do and nail the details. My wheelhouse is effective direct response advertising lead generation from consumers. I have deep experience in Automotive and Real Estate industry sales channel customer attribution. Customers and colleagues regard me as a trusted, go-to to get it done person. I look forward to collaborating with you to significantly improve your business.

Mobile: 720.218.2374 • Email: Email Me

Every great relationship starts with a phone call to find if we are a good match.

Phone calls are free, but the guacamole is extra.  – Dave Hiebeler

Call or text me now at  (720) 218-2374

FREE WHITE PAPER DOWNLOADLessons from the Trenches

What running a small advertising agency has taught us about winning marketing.